This book delves into the most recent insights on neuroscience and how it affects the factors that stimulate people to pay more attention to one message rather than the countless others they are being bombarded with and to buy a certain product or service rather than the many alternatives being touted to them.
The title ‘The Buying Brain - Secrets for selling to the subconscious mind’ may give the impressions that it’s about how to manipulate people to buy. It isn’t. This book is about what fascinates the human brain. In an engaging way, backed by scientific evidence, author Dr. A.K. Pradeep explains how neuroscience findings are able to hone in precisely on what attracts, engages and delights consumers. The results of this research often contradict past best practice in marketing, advertising and selling... and the results of focus groups, opinion based surveys and more traditional forms of consumer research.
The information on stimulating the senses, attracting the attention of different age groups and genders, the do’s and don’ts of product packaging, brand promotion messaging and using social media are invaluable.
It amazes me that the large multinational corporations that engage his services allow this groundbreaking, invaluable information to be shared with the likes of you and me for the cost of a book. If you want to raise your awareness level on how to communicate in a brain friendly way to current and prospective customers, buy this book and invest the time to read it with a highlighter pen and a notebook handy. It could make you or save you a lot of money.
Jurek Leon is a storyteller, trainer and coach who presents courses and addresses seminars on word of mouth marketing, motivation, customer focussed selling and managing the customer experience. Subscribe to Jurek's FREE monthly ‘Terrific Tips’ e-newsletter at www.terrifictrading.com. Alternatively, email info@terrifictrading.com.
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